Introduction

In today's dynamic business environment, understanding gender perspectives in marketing is no longer optional it is essential for achieving market relevance and driving sustainable growth. Gender and Marketing training course equips professionals with cutting-edge strategies to integrate gender insights into marketing campaigns, consumer behavior analysis, and brand positioning. Participants will learn how to leverage inclusive marketing practices, foster gender-responsive communication, and implement equity-driven market research to reach diverse audiences effectively.

By combining theory with practical case studies, this course emphasizes strategic gender intelligence, consumer diversity mapping, and innovative marketing solutions. Participants will gain skills to design campaigns that are culturally sensitive, socially responsible, and profit-oriented, ensuring businesses resonate with both male and female consumers while contributing to broader social impact.

Programme Curriculum

Gender and Marketing Training Course

Introduction

Course Duration

5 days

Course Objectives

By the end of this training, participants will be able to:

Apply gender-sensitive marketing strategies to campaigns.
Analyze consumer behavior trends with a gender lens.
Develop inclusive branding and messaging for diverse markets.
Implement equity-driven market research techniques.
Enhance digital marketing inclusivity and engagement.
Integrate social responsibility in marketing campaigns.
Optimize gender-responsive product positioning.
Leverage data analytics for gender insights.
Identify bias in marketing content and mitigate it.
Utilize cross-cultural marketing strategies with gender focus.
Measure the impact of gender-inclusive campaigns.
Innovate market segmentation using gender intelligence.
Create strategic marketing plans promoting equality and diversity.

Target Audience

Marketing Managers and Executives
Brand Strategists
Social Media Managers
Market Research Analysts
Advertising Professionals
Product Development Teams
Diversity and Inclusion Officers
Entrepreneurs and SMEs aiming for inclusive marketing

Course Modules

Module 1: Introduction to Gender and Marketing

Understanding gender roles in modern marketing
The business case for gender inclusivity
Global trends in gender-responsive marketing
Case Study: Dove’s Real Beauty Campaign
Gender audit of existing campaigns

Module 2: Consumer Behavior with Gender Lens

Gendered consumer decision-making
Behavioral segmentation techniques
Impact of culture and society on consumer choices
Case Study: Nike’s women-focused sports marketing
Mapping gendered consumer journeys

Module 3: Inclusive Branding and Messaging

Principles of inclusive marketing
Avoiding stereotypes in advertising
Creating authentic brand narratives
Case Study: Always’ #LikeAGirl campaign
Redesigning a marketing message for inclusivity

Module 4: Gender-Responsive Market Research

Designing surveys with gender sensitivity
Qualitative and quantitative research tools
Interpreting gender-disaggregated data
Case Study: Procter & Gamble gender insights research
Conduct a mini-gender market analysis

Module 5: Digital Marketing and Social Media Inclusivity

Gender bias in digital campaigns
Strategies for inclusive social media content
Influencer marketing with gender focus
Case Study: Spotify’s Women in Music campaigns
Creating gender-inclusive digital content

Module 6: Product Positioning and Development

Gender-specific product design considerations
Packaging, labeling, and messaging inclusivity
Market testing with diverse audiences
Case Study: Fenty Beauty’s inclusive product line
Evaluate a product for gender inclusivity

Module 7: Measuring Impact of Gender Marketing

Key metrics for inclusive campaigns
Tools for tracking engagement and perception
Reporting gender impact in marketing ROI
Case Study: Heineken’s #OpenYourWorld campaign
Develop a KPI dashboard for gender marketing

Module 8: Strategic Planning and Campaign Design

Integrating gender insights into marketing plans
Cross-functional collaboration for inclusivity
Scenario planning and creative brainstorming
Case Study: UN Women’s HeForShe awareness campaign
Design a comprehensive gender-inclusive marketing strategy

Training Methodology

This course employs a participatory and hands-on approach to ensure practical learning, including:

Interactive lectures and presentations.
Group discussions and brainstorming sessions.
Hands-on exercises using real-world datasets.
Role-playing and scenario-based simulations.
Analysis of case studies to bridge theory and practice.
Peer-to-peer learning and networking.
Expert-led Q&A sessions.
Continuous feedback and personalized guidance.

Register as a group from 3 participants for a Discount

Send us an email: info@fineskilltrainingcenter.org or call +254769199797

Certification

Upon successful completion of this training, participants will be issued with a globally- recognized certificate.

Tailor-Made Course

We also offer tailor-made courses based on your needs.

Key Notes

a. The participant must be conversant with English.

b. Upon completion of training the participant will be issued with an Authorized Training Certificate

c. Course duration is flexible and the contents can be modified to fit any number of days.

d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.

e. One-year post-training support Consultation and Coaching provided after the course.

f. Payment should be done at least a week before commence of the training, to Fineskill Training Center account, as indicated in the invoice so as to enable us prepare better for you.

Skills & Software Covered

Inclusive campaigns Market analysis Strategy planning Equity promotion

Programme Fee

Duration: 5 Days

Method: Online or Physical

Online Price: $1,000

Physical Price: $1,500

Certification: Accredited Certificate

View Available Dates 📄 Download Course Outline (PDF)

Available Sessions

Location

Month

Year

Sep 21 2026

21 Sep — 25 Sep 2026

💻 Online / Virtual session

Online $1,000